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The philosophy of this collection is one of style and quality that makes women feel independent, energetic and attractive all at a surprisingly affordable price. Joan's acknowledged expertise in glamour, style, makeup, and healthy eating has now been added to eyewear, a woman's most visible frequently used accessory.

New York Eye, A Hart Specialties Company, is a large provider of affordable and durable quality eyewear which is styled right to meet the needs of the majority of eyewear consumers today. Positioned as a value oriented eyewear product company who's mission is to offer a combination of well-made products through their flagship eyewear product line - 'The Joan Collins Eyewear Collection' and has been providing value eyewear products in today's  increasingly competitive marketplace by responding quickly and effectively to helping retailers fulfill the consumer driven demand for value pricing.